[vc_row][vc_column][vc_column_text] Recognizability is a double-edged sword Certainly there is a comfort in pop music. The instant recognition of a track can provide familiarity for both yourself and your audience. However, those pop tracks are ubiquitous, and using the same song as other, competing franchises to your project can ultimately be detrimental. For example, if both your podcast and your biggest rival are using the same songs it can be hard for your audience to differentiate between your products. The unique qualities of your content require similarly unique music. In similar fashion, the same familiarity which the music provides can be a distraction from your work.
