Tag music business

Music is an inscrutable part of everyday existence. Whether you’re streaming the latest releases, enjoying your favorite podcast, or catching it in the background of television shows and movies, it is part of our everyday lives. Music is such an integral part of our lives that you encounter it in places where we are barely conscious of it: while we shop in a store, while we dine at a restaurant, while we wait in line at the mechanic. Music is literally everywhere. Businesses use it to create an environment that helps their consumers feel comfortable and welcome.

So how can you select the right music for your business and brand? There are a lot of details to consider. Aesthetics play a large part, as in matching the style and tone of the music to that of your brand. Intuitively you probably have a good idea of what music exemplifies your brand, but the specific details require a lot of thought and careful examination of the pros and cons. We’ll talk you through a few critical points to ponder before committing to a specific music provider, or picking a specific genre. Because music has a powerful relationship to the emotions and responses of potential customers, making the right decision is important.

The Modern Business Model and its Struggles

Understanding the right music means understanding the way that music impacts businesses and brands. Business models have changed considerably in the last 20 years. The widespread use of the internet has changed the way that consumers shop, communicate, and entertain themselves. The success of companies like Amazon show that the convenience of online experiences represents a seismic shift in the way that things are bought and sold. However, many people claim to prefer brick-and-mortar stores when they are shopping, and that is largely based on the shopping experience itself.

Consumers want their in-person shopping experience to be tailored to their needs, and cater to their personal preferences. Choosing the right music in a shop or restaurant can help create that sense of belonging and pleasure that takes a window-shopper and makes them a customer.

The right selection expands beyond simply the background music playing in a store, however. A central aspect to creating brand awareness is finding the music for the background, or “bed” for radio, television, and internet advertisements. Selecting unique, curated sound content not only will tie into each customer’s experience with your brand, but will also help to make it instantly recognizable in a way that influencer and spokesperson content cannot.

How Music Choices Affect Your Brand

Sometimes it is hard for a potential customer to understand the vision behind a business. Having a clear understanding of both your product and your customer, then finding the music that connects the two is the most important consideration in music choice. The right music can influence customer interactions and drive sales.

There are some basic concepts to understand when selecting music as part of your brand. Tempo is one of the first things to consider. Slower music tends to be more calming and soothing, while faster music can often feel exciting and energizing. Think about how you want your customer to feel when they are examining your product. If you are selling motorcycles, or adventure packages, high-speed music might help to capture the excitement of your product. If you are selling spa services, you want something more tranquil and relaxing. The better your music matches your product, the more visceral the connection will be for your potential customers.

What Defines Successful Music Selection?

Once you have decided on a style, genre, and tempo that matches your product with your customer, it is time to find a music provider with content that helps you create the sort of curated experience your consumers will crave. Selecting the right vendor is important – there are a lot of laws governing the use of music. Music licensing and intellectual property law protect the rights of the composers of the music you would use in your business. You cannot simply play a series of tracks from your own playlist, as doing so without securing the rights could lead to potential legal trouble.

Using a professional licensed music provider will help you in a variety of ways. First and foremost, companies like Level 77 have already created professional production music in every imaginable style and genre, and secured the rights for them in advance. Having a vendor like that in your pocket helps you sidestep the potential legal entanglements associated with the use of music in a professional setting. Additionally, your original vision for your brand’s music might change, you will need a music provider that can quickly make that change without incurring additional costs or expensive delays.

Another important consideration is ease of access. Securing the rights to pop music can be difficult, and the process frequently takes years. You and your business do not want to spend the time to wait, or the legal fees to compensate a lawyer who is obtaining those rights. Pop music is especially difficult since multiple entities often own rights to the songs, requiring even greater coordination. A production music company can normally help you select from thousands of songs in any genre with just a few clicks, and at a fraction of the cost.

Overwhelmed? Let Level 77 Help!

There are a lot of things to consider when you are selecting the perfect music for your brand, and the process can be overwhelming. Contact Level 77, and let the courteous and well-trained professionals on our staff help walk you through the process of selecting and securing the perfect music. You will find the costs significantly lower than other production music companies, with a no-hassle billing process. More importantly, our knowledgeable salespeople can help provide you with the data and concepts behind selecting the perfect music, using their decades of experience to curate the perfect music for your brand.

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Every piece of music used in a movie or a television program was written and composed by artists who own the rights to their music. When sinister music plays in the background during a horror film, or when an upbeat ditty plays during a cartoon, someone, somewhere wrote and performed that music. Then the production team which created the film or cartoon reserved the rights to that music to be used in their project. While classical and popular music can be used (often at great expense) to secure the copyrights and licenses to operate in the background of a project, it is more common that the team chooses a track from a production music library instead.

What is a Production Music Library?

Production music catalogs own and control all the copyrights associated with the music available in their library. This is different from the publishers of classical or popular music: those entities will frequently own less than half of the composition copyrights and will need further approval from other artists and producers to grant licensing permissions. Because production music libraries own all the copyrights, they can provide licenses for music without needing the additional consent of composers or artists associated with the work.

Why Use Production Music?

The content from a production music library is paid for in advance, and the music production company owns full licensing rights. This makes it easier for people producing in any medium – radio, television, podcasting, cinema, etc. – to find and use music without having to deal with the complications of acquiring music licensing rights. Commissioning music from classical or popular formats can be arduous and expensive, and frequently takes time, often months or years. Production music, like that available in the libraries of Level 77 Music, sidesteps all those problems with pre-licensed works at a reasonable rate. Additionally, production music is frequently accessible at the click of a button.

Easy Access Via Music Libraries

Production music is not a new phenomenon. In fact, it is almost 100 years old. In 1927 De Wolfe Music created the first set of pre-licensed tracks to use for cinema projects, when movies transitioned from silent films to “talkies.” While the first production music libraries were relatively small, and did not offer a wide range of styles, this is no longer the case. Modern production music libraries frequently have tens of thousands of tracks available with every style and sub-genre of music imaginable. These tracks are readily available for use in any production. Level 77 offers music that can be used in a podcast or radio advertising bed grouped by album and playlist, as well as by theme. This organizational structure makes it easy to find the perfect track for any production requirements, whether that is background music in a movie, or a legally licensed TikTok track.

How Can Production Music Improve a Project?

The music in the background of any project impacts the tone, tension, and vibe of the entire work. Cinematic style music can create tension for important scenes, while television style music can operate as a transitional piece to move from one advertisement to another, or to transition back into regularly scheduled programming. Music becomes perhaps more important when dealing with radio content. Because radio is exclusively audio, the background music becomes more than simply a non-diegetic reference point to control the mood, it typically becomes the centerpiece of the entire project. Level 77 has a variety of radio production beds which can enhance the general feeling of any radio advertising or production project.

Production music is an important part of the film and television industry. The streamlined access to background music can significantly shorten the timetable on any project, and costs pennies on the dollar when compared with securing the rights to popular music tracks. The vast libraries of music available mean that any tone or mood can be accommodated quickly and easily, all while enjoying the benefits of having fully licensed music. Music copyright law is complicated, and securing licenses could mean contacting multiple entities who own a portion of the rights to a track. Using production music, which was pre-licensed, can avoid the pitfalls of copyright law while providing a wider variety of styles. Selecting a company like Level 77, with its massive music library and easy browsing format, can make accessing music rights for film and television projects inexpensive and painless.

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