Production Music: What it is and why you need it
Professional quality music can be difficult to find, particularly since using someone else’s music comes with the headaches and challenges of getting a music licensing agreement. Radio, film, podcasting, youtube production, even social media all use music to help create a mood or a tone to the work, but every one of those tracks requires purchased rights to music. Production music companies have created libraries of available music and have already secured the rights. A company like Level77 offers thousands of musical options for all your production needs with a broad range of licensing agreements and music rights which can be customized to your personal needs.
What does the term “Production Music” mean?
The rights to publish music are typically shared between the creators of the music and the company which publishes the music, although performers and lyricists may also have a share of the rights. Because multiple parties are involved, getting full rights to a piece of music can be a complicated endeavor, and prohibitively expensive. Production music is music which is owned by a single entity, making the rights acquisition process significantly easier and more streamlined. Licensing for a particular track can be offered with fasttracked music access at attractive rates because production music companies have already purchased full rights to the music from all parties involved in its creation and recording. A company which specializes in music production, like Level77, has already done all the legal and bargaining work in advance to allow you effortless access to content which can satisfy all your musical needs.
How can I choose the best production music?
Selecting the right music for your product can be difficult, but it begins by having a clear vision of the sort of music you would like to use. Then browse Level77’s libraries of production music. There are a wide variety of genre’s and styles encompassed within Level77’s libraries, all offered at competitive rates with almost instantaneous turn-around on rights and privileges to the music. However, being open to different styles of music can often produce a track which was not what you originally imagined, but is the perfect fit. The vast libraries offered by Level77 allow you to explore a myriad of musical options.
Who is making the music in the production music library?
The outstanding selection of tracks available in Level77’ libraries are the result of its efforts to collaborate and create with some of the best freelance musicians in the world. Every genre and subgenre of music you can imagine is available because of Level77’s long-standing relationship with production music teams. Many of these artists have been working with Level77’s production team for over a decade, producing thousands of tracks which are perfect for your project. The impressive array of musical options allows you and your team to explore music and think outside the box without limitations to time or access. This is because Level77 has already done the legwork, and all the tracks are available with full rights and privileges at a price that can fit your budgetary needs.
What about music beds?
In the world of radio, television, and cinema music beds are the instrumental music or sound effects which run in the background during a promotional announcement. While pop music can be used, the vocals and dynamic range found in most pop music can clash with the vocals being laid over the top of a radio music bed, for example. Production music companies like Level77 have a large library of radio production beds or musicbeds in general which can provide an equalized audio backdrop which does not conflict with the vocal track. Having access to music licensing materials such as this can help you quickly produce high-quality audio.
Almost every commercial, podcast, and Tiktok video has a soundtrack running behind it, giving it that professional sheen and shaping the tone and energy of the producton. Using pre-recorded tracks from Level77’s expansive libraries allows you to find the perfect track which no one else has, and have full licensing, all with a price and a process which will make you wonder why you ever considered using anything else.