There are a lot of things happening in the company that we can’t wait to share with you, but here is some great news that we can deliver right now! We are proud to announce that we have signed an agreement with Vivid Pop, a young label focused on music for ads, TV, film and other media. As the exclusive sub-publisher worldwide for the up-and-coming label, we couldn’t be more thrilled to be representing industry stalwarts Dan Luedke and Stephen Helvig, who founded the company.

Minneapolis-based Vivid Pop has 13 albums to their credit. Each of their releases has been thoughtfully composed and meticulously produced, running the gamut of contemporary sounds through dance, pop, and rock. They make top-notch dramatic and tension-filled film scoring and underscore work as well. Helvig is a producer, engineer and writer with a dozen years of serving local artists in the always-diverse Twin Cities music scene, while Luedke’s work as a guitarist and writer has seen his music featured around the globe, and on the likes of CBS’s Thursday Night Football and The Daily Show with Trevor Noah.

We asked them what they were most looking forward to about being involved with the company:

“We are thrilled about the new partnership and feel like Level 77 is a great fit for the Vivid Pop catalog,” says Luedke. “Both our companies are young, but Level 77’s leaders are experienced, well-connected and have a proven track record of success in the industry, so we have the utmost confidence in them and look forward to growing together.”


Vivid Pop’s catalog lends formidable diversity to our catalog, especially for film scores and TV. The synergy between us stands to produce exciting soundscapes for a vast array of projects.

“We are so honored to be working with top-tier composers such as Dan and Stephen,” says Level 77 Music Executive Producer, Jason Rudd. “Their label will elevate our Level 77 product offerings!”

The best part? You can find their tracks RIGHT HERE and right now live at Level 77 Music!